AVM Panoramic View has been in production for a long time, but it has always been more closely associated with the centre-control multimedia system as a safety warning function to show users the driving environment.
In fact, this system has a deeper potential to be explored.
AVM is opening the door to a new world for panoramic surround view system suppliers by upgrading sensing and systems to realise functions such as fully automatic assisted parking (APA) and automatic valet parking (AVP).
According to data released by the GaoGong Intelligent Vehicle Research Institute, the front-loading rate of fully automated assisted parking (APA) is climbing rapidly from 2019 to 2020, and a few homegrown suppliers such as Dexerials have already been at the forefront.
Surround vision system suppliers need to make sufficient preparation to face two major market changes, one is the trend of upgrading the panoramic surround vision product form to APA and AVP as mentioned above, and the other is the trend that panoramic surround vision systems are being integrated into the intelligent cockpit domain.
In fact, not only AVM products, with the upgrading of the consumer market, ADAS single product can no longer meet the needs of OEMs in some models, and the trend of functional diversification and system integration has become more and more obvious.
In this case, companies that can provide overall solutions and can flexibly meet the needs of OEMs with mass production capability and experience will have a great advantage in the next step of competition.
This means that in the advanced race of ADAS intelligent assisted driving, the trend of the strong getting stronger will soon appear.
Start of the advanced race
"The realisation of auto-parking function in low-speed automatic driving scenario will be the key direction of the product upgrade of Around View in the next few years. And the integration of the surround vision system into the cockpit will also become mainstream"
Through the deep fusion of ultrasonic radar solutions, it can identify parking space lines, obstacles, road edges, etc., and complete accurate ranging.AVM realises high-level ADAS functions in low-speed scenarios, such as fully automated assisted parking (APA) and automated valet parking (AVP) functions, by means of perception and system upgrades.It has already been mass-produced in high-end models of independent brands since last year, and is expected that in 2021, it will show a very clear trend.
Data from GaoGong Intelligent Vehicle Research Institute shows that from January to September this year, 1,467,400 new cars (joint venture and independent brands) in the domestic market were equipped with front-mounted APAs, an increase of 41.11% compared to the same period of the previous year. In terms of the carrying rate, the front APA standard carrying rate from January to September was 11.4%, an increase of about 4 percentage points over the same period last year.
Upgrades in product form often mean changes in technology.
APA, AVP this kind of function on ranging accuracy refinement to the centimetre level, which requires the sensor precision, sensitivity, safety and reliability to have a qualitative improvement, and parking function involves braking, steering system, into the decision-making and implementation level, chip, software, algorithms and other technological upgrades will be a leapfrog.
In addition to the host factory, the first-tier suppliers must have excellent hardware and software strength, sufficient verification experience and mass production capacity. And this threshold is expected to stop a large part of the enterprises outside.
In addition to the evolution of the function, the surround view system is moving from the past separate ECU to the cockpit domain or intelligent driving domain integration evolution.
Existing surround vision system suppliers will need to quickly follow suit with technology and product upgrades. Of course, the simple surround view system products will not disappear in the short term, but the living space and profit margin will be compressed step by step.
Either in the low-end market for development, or reduced to a simple hardware supplier, was packaged into the automatic parking system or intelligent cockpit domain, the loss of initiative and the right to speak.
In addition intelligent cockpit new products (such as multi-screen interactive cockpit, high-definition large-screen infotainment system, full LCD instrumentation, display modules and system products) in a number of core customers in many models supporting the supply of a number of boards with a strong performance, have become the main driving force of performance growth.
According to the GaoGong Intelligent Vehicle Research Institute released data show that under the influence of the epidemic, the first quarter of this year, AVM front standard penetration rate has also increased, which means that shows the front market for AVM standard demand is increasing.
